Employment at Transversal Corporation for 5 years as the sole Graphic Designer. Responsible for transformation of the entire brand identity of a small start-up, proceeding to be recognised as a world leader in knowledge automation solutions. Complete brand identity redesign, including brand guidelines, logo redesign, colour palette, typography, image/illustration style with subsequent creation of all marketing collateral. Email and landing page build within a marketing automation platform to support campaign, scoring and tracking activity.
Logo redesign with strap line as part of new brand identity.
Prescience logo design. Transversal's cognitive knowledge platform, a customer service solution that supplies relevant information based on user input.
